Privacy Policy

Effective date: July 3, 2026 • Car Accident Compensation, a brand of Variance Marketing LLC ("we," "us," "our"), caraccidentcomp.co

Who we are: Car Accident Compensation is a brand operated by Variance Marketing LLC, a marketing and lead-generation service. We are not a law firm, are not a lawyer referral service, and do not provide legal advice. We help connect people who may have an injury claim with independent attorneys and law firms who pay a fee to receive consumer inquiries ("leads"). This Policy explains what we collect, how we use it, and — importantly — how it is shared with and sold to those partners.

1. Information we collect

Information you provide when you use our forms or call us: name, phone number, email address, ZIP code, and details about your potential claim — including when the accident happened, whether you received medical attention, who was at fault, whether you are represented by an attorney, and your description of what happened.

Sensitive information: details about your injuries and medical treatment are considered "sensitive data" under several state privacy laws (including Virginia, Colorado, Connecticut, Delaware, Texas, and Oregon). We collect and process this information only with your consent — which you give via the consent checkbox when you submit our form — and we use it solely to evaluate your request and connect you with the independent attorney partners described in this Policy, including by sharing/selling it to them as described in Section 3. You may withdraw this consent at any time by contacting us (see Section 7), although doing so may prevent us from processing or referring your request.

Information collected automatically: IP address, device and browser type, pages viewed, referring URL, approximate location, and interactions with our pages — including via cookies, pixels, and similar technologies (such as the Meta/Facebook pixel). We also record proof of the consent you give (the exact consent text shown, a timestamp, your IP address, and the page URL).

2. How we use your information

To review and respond to your request for a free case estimate;
To contact you by phone, text message (SMS), and email about your potential claim;
To match and connect you with one or more independent attorneys, law firms, or their intake providers;
To verify lead quality, prevent fraud and duplicates, and keep records of your consent;
To measure and improve our advertising and website performance;
To comply with legal obligations and enforce our Terms of Service.

3. How your information is shared — including sale of leads

We share — and in most cases sell — the information you submit with/to:

Independent attorneys, law firms, and legal-intake providers who may be able to assist with your potential claim and who pay us a fee for the lead. Once transferred, their use of your information is governed by their own privacy practices, and we do not control it;
Service providers who operate on our behalf (website hosting, CRM, phone/SMS/email delivery, call tracking, analytics, lead validation);
Advertising platforms (e.g., Meta) in hashed or aggregate form to measure and improve campaigns;
Legal and safety recipients where required by law, subpoena, or to protect rights and safety;
A successor entity in the event of a merger, acquisition, or sale of assets.

Plain-English disclosure: submitting our form means your contact details and claim answers may be sold to one or more law firms or legal marketing partners so they can contact you about your potential case. These disclosures may be considered a "sale" or "sharing" of personal information under certain state privacy laws. See Section 7 for how to opt out.

4. Consent to contact (TCPA disclosure)

When you check the consent box and submit our form, you provide prior express written consent under the Telephone Consumer Protection Act (TCPA) to be contacted as described below. The consent you see at submission reads:

"By checking this box and clicking below, I agree that Car Accident Compensation and one or more of its independent attorney/law-firm partners (view current list) and their agents may contact me at the number and email provided — including by automated dialing system, prerecorded/artificial voice, and text (SMS) — about my potential claim, even if my number is on a Do-Not-Call list. Consent is not a condition of any purchase or of receiving legal services. Msg & data rates may apply; frequency varies; reply STOP to opt out. I also consent to the collection, processing, sharing, and sale of the information I submit — including information about my injuries — as described in the Privacy Policy."

Who may contact you: Car Accident Compensation and the independent attorney/law-firm partner(s) to whom your inquiry is transferred, and their agents;
How: live calls, automated dialing systems, prerecorded or artificial-voice messages, text messages (SMS), and email — even if your number is on a federal or state Do-Not-Call registry;
Not a condition: consent is not a condition of purchasing anything or of receiving legal services. You can request a case review by emailing us instead at [email protected];
Revoking consent: you may revoke consent at any time by replying STOP to any text, telling any caller to stop calling, or emailing us at [email protected]. We honor revocations promptly and maintain an internal do-not-contact suppression list;
Proof of consent: we retain the exact consent language, timestamp, IP address, and page URL of each submission for a minimum of five (5) years.

5. Cookies, pixels & tracking technologies

We use cookies and tracking pixels (including the Meta pixel and similar tools) to deliver and measure advertising, understand site usage, and improve the experience. You can limit cookies through your browser settings, and manage ad preferences through the settings offered by platforms such as Meta. Disabling cookies may affect site functionality. We honor the Global Privacy Control (GPC) browser signal automatically — if your browser sends it, we treat it as a valid opt-out of the sale/sharing of your personal information via cookies, as required by California, Colorado, Delaware, and other states.

6. Data retention

We retain personal information for as long as necessary for the purposes described in this Policy — including operating our service, honoring opt-outs, resolving disputes, and complying with legal obligations. Consent records are retained for at least five (5) years. Suppression/do-not-contact records are retained indefinitely so we can continue honoring your opt-out.

7. Your privacy rights (California & other states)

Depending on where you live (including under the California Consumer Privacy Act as amended by the CPRA, and similar laws in states such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Delaware, and Vermont), you may have the right to:

Know/access the personal information we have collected about you;
Delete your personal information (subject to legal exceptions, e.g., consent records we must keep);
Correct inaccurate personal information;
Opt out of the sale or sharing of your personal information;
Non-discrimination — we will not penalize you for exercising these rights.

Do Not Sell or Share My Personal Information: to opt out of the sale/sharing of your information, email [email protected] with the subject line "Do Not Sell or Share." Include the name, phone number, and email you submitted so we can locate your record. We will honor verified requests within the time required by your state's law. An authorized agent may submit a request on your behalf with proof of authorization.

Note: opting out of sale/sharing stops future transfers by us; it does not retract information already transferred to a partner before your request. To make requests of a partner who has your information, contact that partner directly — we will tell you who received your information as part of a verified access request.

8. Data security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information, and we limit access to personnel and providers who need it. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9. Third-party websites

Our pages may link to third-party sites (including attorney partners' sites). We are not responsible for their content or privacy practices; review their policies before providing information.

10. Not a law firm

Car Accident Compensation is an advertising and lead-generation service. Nothing on this site is legal advice, and submitting your information does not create an attorney-client relationship with us or with any attorney. This is attorney advertising.

11. Children's privacy

Our services are intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.

12. Changes to this policy

We may update this Policy from time to time. The effective date above reflects the latest version; material changes will be posted on this page. Continued use of the site after changes means you accept the updated Policy.

13. Contact us

Car Accident Compensation, a brand of Variance Marketing LLC
7901 4th St N, Ste 300, St. Petersburg, FL 33702
Email: [email protected]

This document is provided as a template for review by qualified counsel and is not legal advice. Confirm it matches your actual data practices and the states you serve before relying on it.